Privacy Policy

1. Introduction

DynamicStrategy AG ("we," "our," or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website at dynamicstrategy.pro or use our services.

2. Data Controller Information

The data controller responsible for your personal information is:

3. Data Collection

We collect and process the following types of personal data:

Information You Provide Directly

When you contact us or use our services, we may collect data we collect including:

• Name and contact details (email address, phone number)
• Company or clinic information
• Enquiry details and service requirements
• Communication preferences
• Any other information you choose to provide

Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies:

• IP address and location data
• Browser type and version
• Pages visited and time spent on our website
• Referring website information
• Device and operating system information

4. How We Use Your Information

We process your personal data for the following purposes and how we use your information:

• Service Provision: To provide our laser equipment analysis and consultation services
• Communication: To respond to your enquiries and provide customer support
• Business Operations: To manage our business relationships and improve our services
• Legal Compliance: To comply with legal obligations and protect our legitimate interests
• Marketing: With your consent, to send you information about our services and industry insights
• Website Improvement: To analyse website usage and improve user experience

5. Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary to perform our services
• Legitimate Interests: For business operations, website security, and service improvement
• Consent: For marketing communications and non-essential cookies
• Legal Obligation: To comply with applicable laws and regulations

6. Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about our use of cookies, please refer to our Cookie Policy.

7. Data Sharing and Disclosure

We do not sell your personal data. We may share your information in the following circumstances:

• Service Providers: With trusted third-party service providers who assist in our operations
• Legal Requirements: When required by law, court order, or legal process
• Business Transfers: In connection with business mergers, acquisitions, or asset sales
• Protection: To protect our rights, property, safety, or that of others

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy. Data retention periods vary depending on the type of data and the purpose for which it was collected. Generally, we retain client communication records for up to 7 years for business and legal purposes, and website analytics data for up to 26 months.

9. Your Rights

Under GDPR, you have the following rights regarding your personal data:

• Access: Right to request copies of your personal data
• Rectification: Right to request correction of inaccurate data
• Erasure: Right to request deletion of your data in certain circumstances
• Restriction: Right to request restriction of processing
• Portability: Right to receive your data in a portable format
• Objection: Right to object to processing based on legitimate interests
• Withdraw Consent: Right to withdraw consent for consent-based processing

10. Data Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encryption, access controls, and regular security assessments.

11. International Data Transfers

Your personal data is primarily processed within the European Economic Area (EEA). If we transfer data outside the EEA, we ensure appropriate safeguards are in place, including adequacy decisions or standard contractual clauses approved by the European Commission.

12. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

13. Supervisory Authority

You have the right to lodge a complaint with the Austrian Data Protection Authority (Datenschutzbehörde) if you believe we have not handled your personal data in accordance with applicable law.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date.

15. Contact Information and Support

For any privacy-related enquiries or to exercise your rights, you can contact us using the following methods:

• Email us at privacy@dynamicstrategy.pro
• Call us at +43 732 970 5397 during business hours (Monday-Friday, 10:00-19:00)
• Write to us at our registered office address listed above

We aim to respond to all privacy enquiries within 30 days of receipt.